Kera Care Dry & Itchy Scalp Moisturizing Shampoo is a superb treatment specifically formulated to alleviate dry and itchy scalp conditions while it cleans hair and scalp. Dry & Itchy Scalp Moisturizing Shampoo eliminates flakiness. With superb moisturizers that help protect the hair and scalp, this shampoo decreases inter-fiber friction. It's excellent for both natural and chemically treated hair.